Arcature is a consulting company that advises companies on how to create, build and manage brands for enduring profitable growth. Arcature has a distinct approach to the brand management process. We call this approach Brand Value Management.
It is a disciplined process that guides marketers in the implementation of the principles of brand value creation and management. It is not enough to build a big brand; the aim is to build a valuable brand. Valuable brands do not just happen. We must make them happen. We must have a never-ending commitment to creating, nurturing, defending and strengthening brand value.
Arcature consults to a wide variety of marketers worldwide on branding policy and its implementation. Marketers in...
...have used the principles of BVM. Arcature’s principles have been applied to established brands and new brands, across both developed and emerging marketplaces. Arcature also has a proven track record in the re-vitalization of tired brands.
Larry is a respected brand/marketing expert who has published a book and professional articles and whose opinions are sought by a variety of media such as: