In Larry Light’s recent Forbes pieces, he takes on the marketing mindset that ignores the true brand impact of advertising as well as the laziness of today’s ad creation. Marketers Ignore True Brand Impact At Their Peril Marketers are confusing “clicks and listens” to buying. Marketers seek reliable data on how many people have viewed […]
The CEO of Arcature has some important insight on how your company’s culture can make or break your business. As he says, when there is a conflict between culture and strategy, culture always wins. Read his latest Forbes piece to learn why. Click here.
In his final piece of 2019, Larry Light makes the case for why advertising as we know it is dead. This piece quickly became Larry’s highest read piece with over 45,521 views. It’s a must read to understand where Advertising is and where it is heading. Read it now.
Could a Whole Foods co-op be in your future? Read Larry Light’s latest piece in Forbes CMO Network for his thoughts on how Amazon could benefit from turning Whole Foods into a truly community-oriented enterprise? Read Larry’s piece now.
Fighting about labeling of food and beverage offerings is increasing: Can almond milk be called milk? Can cashews make actual yogurt? Are pretzels really pretzels if made with cauliflower flour? Does a sausage made from pea protein have the right to be called a sausage? Does a peppered deli slice made from soy have the […]
Larry Light’s Forbes column is teaming with insight and information for Marketers from the entry level to C-Suite Executives. Here are THREE of his latest pieces including The Two Keys To Barnes & Noble’s Future, The Three Dimensions Of Ease: Too Much Choice Is Hurting Nature Valley, and Dunkin’s New Strategy … Destined For Failure! […]
The village of Tupper Lake, NY, in the Adirondack Park has a population hovering just under 6000. In the short summer season tourists and second-home owners boost that number. Recently, there has been a seasonal gentrification with the opening of two craft breweries, but it is basically a struggling place to live. Tupper Lake is […]
From Larry Light’s latest piece in Forbes: We are watching the real time demise of the trust in the Facebook brand. Facebook is in a battle to save the trust in its brand. Lose trust and nothing else matters. Although it would seem to be counterintuitive, it does look as if Facebook is doing everything […]
Right before Labor Day, Coca-Cola purchased Costa Coffee. If you have been to the UK, other parts of Europe, or Asia, you will understand that Costa Coffee is the second-largest coffee shop chain in the world, just behind Starbucks. In the UK, Costa has 2,500 stores. The brand has 3,800 stores in 32 countries. This […]
“GE is a troubled company. Its financial performance has been dismal. GE is struggling to restore confidence on Wall Street. The GE brand has a valuable heritage. The touchstone of the GE brand is its historic promise of innovation for better living. This is not about going backwards. It is not about reproducing the past. […]