Peloton’s new CEO, Barry McCarthy, recently reported to analysts on his turnaround plan. He stated that a turnaround plan is hard work. He said that in turnaround situations there are always a lot of surprises. He said the turnaround would take a lot of time. If he was looking for support, he did not receive […]
https://www.arcature.com/wp-content/uploads/2022/05/giorgio-trovato-2yQX9D54Eto-unsplash-scaled.jpg25601707Jay Yorkhttps://www.arcature.com/wp-content/uploads/2017/10/logo.pngJay York2022-05-16 13:11:152022-05-16 13:11:16Peloton: Turnaround Plan or Growth Plan
Many times, brand-businesses have insights about the future but do not find the courage to act on these insights. Lack of courage occurs for a number of reasons. Costs, fear of failure, complacency, the comfort of manufacturing what the business knows how to make rather than what solves customers’ problems, a chief of manufacturing who […]
https://www.arcature.com/wp-content/uploads/2022/05/babak-habibi-34uOaL1He4w-unsplash.jpg12801920Jay Yorkhttps://www.arcature.com/wp-content/uploads/2017/10/logo.pngJay York2022-05-11 13:01:062022-05-11 13:01:07Brand Leadership And The Courage To Commit
Recently, The New York Times ran a lengthy story about the revitalization of Barnes & Noble, the last book megastore on the American retail landscape. Although some still question the future of the brand, there is no question that Barnes & Noble has come back from the brink. In August of 2019, activist hedge fund […]
Employees are the frontline when it comes to customer relationships and delivering the brand experience. This is especially true in a service business. Investing in a brand’s people should always be a priority. In March 2022, Starbucks changed its CEO. Kevin Johnson who became CEO in 2017, announced that he was leaving. Mr. Johnson was […]
https://www.arcature.com/wp-content/uploads/2022/04/jingming-pan-iYsrkq5qq0Q-unsplash.jpg12801920Jay Yorkhttps://www.arcature.com/wp-content/uploads/2017/10/logo.pngJay York2022-04-19 18:53:122022-04-19 18:53:14A Brand’s Frontline Is its Goldmine
There is nothing like a core customer. Core customers already know what is great about your brand. Core customers are valuable assets. In branding, your priority must be to adore your core. But, apparently, core customer retention is just not as exciting or attractive to most marketers. They are always chasing the next, most contemporary, […]
Activist investors are circling Kohl’s, the largest department store chain in the US. The activists’ complaints focus on Kohl’s share price not doing as well as they wish. In other words, Kohl’s activist investors are not making as much money as they would like to make. These investors are pushing for an entirely new Board […]
Let’s talk about breakfast. Coronavirus changed our work habits. Goodbye to the commute. Hello to Zoom and Google Duo. Goodbye to that brewed Venti. Hello to instant coffee. Breakfast at fast food restaurants took a big hit. However, Wendy’s breakfast – a newcomer to the morning meal – managed to leverage itself into a breakfast […]
In our fast-changing, volatile world, brands need customer-insight driven innovation. Innovation breathes life into brands. Innovation keeps brands relevant in the eyes of customers. But, not all innovations need be inventions. Some innovations can be reimagining existing processes and technologies for new uses. Innovation is the use of a better, and as a result, new […]
https://www.arcature.com/wp-content/uploads/2022/03/fidel-fernando-V6op78Am_J0-unsplash.jpg12811920Jay Yorkhttps://www.arcature.com/wp-content/uploads/2017/10/logo.pngJay York2022-03-21 20:04:192022-03-21 20:04:19Rescuing A Brand By Reimagining Its Purpose: Kirin and Innovation
Beginning in 2017, Nutri-Score, the European food labeling system, went into effect. Nutri-Score is a color-coded, front-of-pack labeling system created to alert consumers to the nutritional content of food. Nutri-Score is a red light-green light approach that the EU hopes will help consumers make better food decisions. According to FoodNavigator.com, Nutri-Score ranks food stuffs from […]
https://www.arcature.com/wp-content/uploads/2022/03/brooke-lark-08bOYnH_r_E-unsplash.jpg15231920Jay Yorkhttps://www.arcature.com/wp-content/uploads/2017/10/logo.pngJay York2022-03-14 13:26:192022-03-14 13:26:20Brands and Warnings Labels: Europe’s Nutri-Score and Lessons From The US
Technology brand-businesses are today’s most valuable, leading entities. According to the financial firm, Charles Schwab, Tesla, Apple, Amazon, Microsoft and Alphabet rule the roost. Were these brands the pioneers in their categories? Or, were these brands early leaders or followers? What does the success of our current brand-business behemoths tell us about making it for […]
Peloton: Turnaround Plan or Growth Plan
/in Articles /by Jay YorkPeloton’s new CEO, Barry McCarthy, recently reported to analysts on his turnaround plan. He stated that a turnaround plan is hard work. He said that in turnaround situations there are always a lot of surprises. He said the turnaround would take a lot of time. If he was looking for support, he did not receive […]
Brand Leadership And The Courage To Commit
/in Articles /by Jay YorkMany times, brand-businesses have insights about the future but do not find the courage to act on these insights. Lack of courage occurs for a number of reasons. Costs, fear of failure, complacency, the comfort of manufacturing what the business knows how to make rather than what solves customers’ problems, a chief of manufacturing who […]
The Revitalization Of Barnes & Noble
/in Articles /by Jay YorkRecently, The New York Times ran a lengthy story about the revitalization of Barnes & Noble, the last book megastore on the American retail landscape. Although some still question the future of the brand, there is no question that Barnes & Noble has come back from the brink. In August of 2019, activist hedge fund […]
A Brand’s Frontline Is its Goldmine
/in Articles /by Jay YorkEmployees are the frontline when it comes to customer relationships and delivering the brand experience. This is especially true in a service business. Investing in a brand’s people should always be a priority. In March 2022, Starbucks changed its CEO. Kevin Johnson who became CEO in 2017, announced that he was leaving. Mr. Johnson was […]
JC Penney Aims to Adore its Core
/in Articles /by Jay YorkThere is nothing like a core customer. Core customers already know what is great about your brand. Core customers are valuable assets. In branding, your priority must be to adore your core. But, apparently, core customer retention is just not as exciting or attractive to most marketers. They are always chasing the next, most contemporary, […]
Kohl’s And Activists Acting Badly
/in Articles /by Jay YorkActivist investors are circling Kohl’s, the largest department store chain in the US. The activists’ complaints focus on Kohl’s share price not doing as well as they wish. In other words, Kohl’s activist investors are not making as much money as they would like to make. These investors are pushing for an entirely new Board […]
Champion of Breakfast
/in Articles /by Jay YorkLet’s talk about breakfast. Coronavirus changed our work habits. Goodbye to the commute. Hello to Zoom and Google Duo. Goodbye to that brewed Venti. Hello to instant coffee. Breakfast at fast food restaurants took a big hit. However, Wendy’s breakfast – a newcomer to the morning meal – managed to leverage itself into a breakfast […]
Rescuing A Brand By Reimagining Its Purpose: Kirin and Innovation
/in Articles /by Jay YorkIn our fast-changing, volatile world, brands need customer-insight driven innovation. Innovation breathes life into brands. Innovation keeps brands relevant in the eyes of customers. But, not all innovations need be inventions. Some innovations can be reimagining existing processes and technologies for new uses. Innovation is the use of a better, and as a result, new […]
Brands and Warnings Labels: Europe’s Nutri-Score and Lessons From The US
/in Articles /by Jay YorkBeginning in 2017, Nutri-Score, the European food labeling system, went into effect. Nutri-Score is a color-coded, front-of-pack labeling system created to alert consumers to the nutritional content of food. Nutri-Score is a red light-green light approach that the EU hopes will help consumers make better food decisions. According to FoodNavigator.com, Nutri-Score ranks food stuffs from […]
Brand Pioneering In Today’s High Tech World: Advantageous?
/in Articles /by Jay YorkTechnology brand-businesses are today’s most valuable, leading entities. According to the financial firm, Charles Schwab, Tesla, Apple, Amazon, Microsoft and Alphabet rule the roost. Were these brands the pioneers in their categories? Or, were these brands early leaders or followers? What does the success of our current brand-business behemoths tell us about making it for […]