The village of Tupper Lake, NY, in the Adirondack Park has a population hovering just under 6000. In the short summer season tourists and second-home owners boost that number. Recently, there has been a seasonal gentrification with the opening of two craft breweries, but it is basically a struggling place to live. Tupper Lake is […]
https://www.arcature.com/wp-content/uploads/2018/03/download-1500x400-1.jpg4001500Jay Yorkhttps://www.arcature.com/wp-content/uploads/2017/10/logo.pngJay York2019-06-25 13:14:442020-12-01 19:09:53The Mass Middle of the Market is Muddling its Way Into the Future
From Larry Light’s latest piece in Forbes.com: We are watching the real time demise of the trust in the Facebook brand. Facebook is in a battle to save the trust in its brand. Lose trust and nothing else matters. Although it would seem to be counterintuitive, it does look as if Facebook is doing everything […]
https://www.arcature.com/wp-content/uploads/2019/06/Screen-Shot-2019-06-12-at-9.40.28-AM.png7741590Jay Yorkhttps://www.arcature.com/wp-content/uploads/2017/10/logo.pngJay York2019-06-12 13:58:542020-12-01 19:09:05Larry Light: Facebook Is Breaking The Five Basic Principles Of Trust Building
Right before Labor Day, Coca-Cola purchased Costa Coffee. If you have been to the UK, other parts of Europe, or Asia, you will understand that Costa Coffee is the second-largest coffee shop chain in the world, just behind Starbucks. In the UK, Costa has 2,500 stores. The brand has 3,800 stores in 32 countries. This […]
“GE is a troubled company. Its financial performance has been dismal. GE is struggling to restore confidence on Wall Street. The GE brand has a valuable heritage. The touchstone of the GE brand is its historic promise of innovation for better living. This is not about going backwards. It is not about reproducing the past. […]
https://www.arcature.com/wp-content/uploads/2019/04/General_Electric_Sign_Fort_Wayne_Indiana.jpg24723632Jay Yorkhttps://www.arcature.com/wp-content/uploads/2017/10/logo.pngJay York2019-04-19 14:04:512020-12-01 19:04:47“Building The GE Brand Can Help Save The GE Business” Says Larry Light in Forbes.com
“Both Enterprise and Avis have created options that address a more flexible, adaptable, variable approach to transportation.” says Arcature CEO Larry Light. Read the rest in his Forbes piece “Why Avis And Enterprise Are Beating Car Dealerships To The Future“. ––––––––––– Photo Credit to Drums600
https://www.arcature.com/wp-content/uploads/2019/04/Zipcars_in_Pittsburgh_Pennsylvania.jpg896768Jay Yorkhttps://www.arcature.com/wp-content/uploads/2017/10/logo.pngJay York2019-04-12 14:38:182020-12-01 19:05:27Larry Light Explains “Why Avis And Enterprise Are Beating Car Dealerships To The Future” In Forbes.com
As the FDA is nearly about to address food and beverage labeling this coming summer, how brands can use the term “healthy” may be redefined. Read Larry’s latest Forbes piece to learn Why Your Favorite Healthy Snack May Not Be Healthy? ––––––––––– Photo Credit Mike Mozart under CC License
https://www.arcature.com/wp-content/uploads/2019/04/16248775638_10becc4394_b.jpg5471024Jay Yorkhttps://www.arcature.com/wp-content/uploads/2017/10/logo.pngJay York2019-04-09 14:13:482020-12-01 19:05:36Larry Light Points Out “Why Your Favorite Healthy Snack May Not Be Healthy?” In Forbes.com
In his latest Forbes piece, Larry light asks the question “Can the Boeing 737 Max brand reputation be repaired?”. Read his thoughts here: Can The Boeing 737 Max Brand Reputation Be Repaired? –––––––––– Photo Credit: pjs2005 from Hampshire, UK
https://www.arcature.com/wp-content/uploads/2019/04/1920px-Boeing_737-8_MAX_N8704Q_rotated.jpg12801920Jay Yorkhttps://www.arcature.com/wp-content/uploads/2017/10/logo.pngJay York2019-04-04 15:41:102020-12-01 18:55:30Larry Light Discusses The Boeing 737 Max Brand in Forbes.com
Is the mass middle of the market a marketing death trap or is it a marketing opportunity? Arcature CEO Larry Light explains in his latest piece featured in Forbes.com. Read it now: Is The Mass Middle Of The Market A Marketing Death Trap?
https://www.arcature.com/wp-content/uploads/2019/03/Screen-Shot-2019-03-28-at-9.38.07-AM.png354948Jay Yorkhttps://www.arcature.com/wp-content/uploads/2017/10/logo.pngJay York2019-03-28 13:39:492020-12-01 18:51:53Read Larry Light’s Latest Forbes.com Piece: Is The Mass Middle Of The Market A Marketing Death Trap?
The phrase “Be a runway, not a control tower” popped up a few of years ago in a Singapore newspaper. The phrase is a great way to put a frequent brand organization occurrence: the resistance to change. For brands to be successful in the ongoing challenge to remain contemporary, the idea is not to oppose […]
Arcature CEO Larry Light has been tapped as the latest Forbes.com Contributor within their exclusive CMO Network. From his Forbes Contributor Bio: My focus is building brands as the basis for enduring profitable business growth. I have won a variety of marketing awards. In its report on Best Marketers of the Decade, AdWeek reported that […]
The Mass Middle of the Market is Muddling its Way Into the Future
/in Articles /by Jay YorkThe village of Tupper Lake, NY, in the Adirondack Park has a population hovering just under 6000. In the short summer season tourists and second-home owners boost that number. Recently, there has been a seasonal gentrification with the opening of two craft breweries, but it is basically a struggling place to live. Tupper Lake is […]
Larry Light: Facebook Is Breaking The Five Basic Principles Of Trust Building
/in Articles, Press Release /by Jay YorkFrom Larry Light’s latest piece in Forbes.com: We are watching the real time demise of the trust in the Facebook brand. Facebook is in a battle to save the trust in its brand. Lose trust and nothing else matters. Although it would seem to be counterintuitive, it does look as if Facebook is doing everything […]
COCA-COLA’S STRATEGIC DEXTERITY
/in Articles /by Jay YorkRight before Labor Day, Coca-Cola purchased Costa Coffee. If you have been to the UK, other parts of Europe, or Asia, you will understand that Costa Coffee is the second-largest coffee shop chain in the world, just behind Starbucks. In the UK, Costa has 2,500 stores. The brand has 3,800 stores in 32 countries. This […]
“Building The GE Brand Can Help Save The GE Business” Says Larry Light in Forbes.com
/in Articles, Press Release /by Jay York“GE is a troubled company. Its financial performance has been dismal. GE is struggling to restore confidence on Wall Street. The GE brand has a valuable heritage. The touchstone of the GE brand is its historic promise of innovation for better living. This is not about going backwards. It is not about reproducing the past. […]
Larry Light Explains “Why Avis And Enterprise Are Beating Car Dealerships To The Future” In Forbes.com
/in Articles, Press Release /by Jay York“Both Enterprise and Avis have created options that address a more flexible, adaptable, variable approach to transportation.” says Arcature CEO Larry Light. Read the rest in his Forbes piece “Why Avis And Enterprise Are Beating Car Dealerships To The Future“. ––––––––––– Photo Credit to Drums600
Larry Light Points Out “Why Your Favorite Healthy Snack May Not Be Healthy?” In Forbes.com
/in Articles, Press Release /by Jay YorkAs the FDA is nearly about to address food and beverage labeling this coming summer, how brands can use the term “healthy” may be redefined. Read Larry’s latest Forbes piece to learn Why Your Favorite Healthy Snack May Not Be Healthy? ––––––––––– Photo Credit Mike Mozart under CC License
Larry Light Discusses The Boeing 737 Max Brand in Forbes.com
/in Articles, Press Release /by Jay YorkIn his latest Forbes piece, Larry light asks the question “Can the Boeing 737 Max brand reputation be repaired?”. Read his thoughts here: Can The Boeing 737 Max Brand Reputation Be Repaired? –––––––––– Photo Credit: pjs2005 from Hampshire, UK
Read Larry Light’s Latest Forbes.com Piece: Is The Mass Middle Of The Market A Marketing Death Trap?
/in Articles, Press Release /by Jay YorkIs the mass middle of the market a marketing death trap or is it a marketing opportunity? Arcature CEO Larry Light explains in his latest piece featured in Forbes.com. Read it now: Is The Mass Middle Of The Market A Marketing Death Trap?
NEW RULE FOR BRAND ORGANIZATIONS
/in Articles /by Jay YorkThe phrase “Be a runway, not a control tower” popped up a few of years ago in a Singapore newspaper. The phrase is a great way to put a frequent brand organization occurrence: the resistance to change. For brands to be successful in the ongoing challenge to remain contemporary, the idea is not to oppose […]
LARRY LIGHT BECOMES FORBES CMO NETWORK CONTRIBUTOR
/in Articles, Press Release /by Jay YorkArcature CEO Larry Light has been tapped as the latest Forbes.com Contributor within their exclusive CMO Network. From his Forbes Contributor Bio: My focus is building brands as the basis for enduring profitable business growth. I have won a variety of marketing awards. In its report on Best Marketers of the Decade, AdWeek reported that […]