Unless you live in Illinois, you might have missed the news: the last large Sears department store has closed. Twenty minutes west of Chicago’s O’Hare airport, the Sears at Woodfield Mall in Schaumburg, Illinois took its last breath this November: the property will be redeveloped. This is poignant. Chicago, Illinois was where Mr. Sears and […]
Apparently, Peloton is losing its shine. Press reports indicate that Peloton’s shares are down as are investors’ hopes. Now that cities and towns are open, why workout from home anymore? Peloton will need to work harder to generate new customers. And, the brand could risk losing some of its current customers. Answers to Peloton’s dilemma […]
This is surprising news. If any legacy automotive company were to have a clear, concise, inspirational vision about the future it would be Ford Motor Company. Ford Motor Company became successful because its founder, Henry Ford, had an incredible vision. Simply put, Henry Ford saw a future where everyone who makes a car would be […]
https://www.arcature.com/wp-content/uploads/2021/11/dan-smedley-5BCsH-9R8go-unsplash-1-scaled.jpg25601707Jay Yorkhttps://www.arcature.com/wp-content/uploads/2017/10/logo.pngJay York2021-11-08 16:22:442021-11-08 16:22:47Hertz Bets On An Accessible Tomorrow In Which We All Will Win
Recently, Friendly’s, the 80 year old east coast, family-friendly restaurant known for its ice cream creations and flavors, along with signature sandwiches, burgers and other main courses, hired a new advertising agency. The new advertising agency will help Friendly’s transform itself into a modern, fast-casual restaurant that is more in touch with our “on-the-go’ dining behaviors. […]
Marketing needs a new business purpose. Without a new business purpose, marketing will have no purpose. Instead of a profession, marketing has become a trade: the trade of managing and executing marketing and media tactics. Marketing has fallen in love with the increasing number of communication channel opportunities, social media, entertainment, events, online and so […]
For several years, the business press and business books have promoted the idea of resilience. The notion of a resilient enterprise or a resilient brand has been bandied about one of the goals of business management and leadership. Resilience is now beyond a buzzword: it is a critical and desired characteristic. Resilience is important. The […]
https://www.arcature.com/wp-content/uploads/2021/10/nicole-geri-18HTVo5aVx4-unsplash-1.jpg427640Jay Yorkhttps://www.arcature.com/wp-content/uploads/2017/10/logo.pngJay York2021-10-11 13:43:452021-10-11 13:43:47Forget Resilience, The Future of Business Is Accountability
As reported in Bloomberg BusinessWeek, athletic shoe brand Reebok, recently orphaned by Adidas, has a new owner: Authentic Brands Group, Inc. Authentic Brands is known for the rejuvenation of mismanaged, once wonderful brands. One of the questions raised in the press focuses on whether Reebok should revitalize its original brand promise or whether Reebok should […]
https://www.arcature.com/wp-content/uploads/2021/10/cameron-venti-3Q4Nb1xe6K4-unsplash-1.jpg444640Jay Yorkhttps://www.arcature.com/wp-content/uploads/2017/10/logo.pngJay York2021-10-06 14:34:252021-10-06 14:41:11Reebok Should Take A Page From Skechers’ Playbook
The coronavirus pandemic is forcing brands to raise prices. General Mills, Chipotle, P&G and others are planning for or already implemented price increases. With fraught supply chains, climatic distresses and overall uncertainty, brands face hits to profitability as important parts and ingredients are less available. Raising prices can be problematic. If a brand raises its […]
https://www.arcature.com/wp-content/uploads/2021/09/muskan-gohrani-yiAcnRIAO1Q-unsplash.jpg320640Jay Yorkhttps://www.arcature.com/wp-content/uploads/2017/10/logo.pngJay York2021-09-27 13:47:472021-09-27 13:47:50Trustworthy Brand Value Is An Imperative
Department stores such as Macy’s, J.C. Penney’s and Saks Fifth Avenue, for example, have faced troubled times over the past few years. Covid-19 did not help. Most department stores are seeking solutions that leverage America’s changing shopping habits such as delivery and pick-up. Amazon is reported to be entering the department store arena. But, how […]
https://www.arcature.com/wp-content/uploads/2021/09/artem-beliaikin-Ta3f1ZcCgWg-unsplash-1.jpg427640Jay Yorkhttps://www.arcature.com/wp-content/uploads/2017/10/logo.pngJay York2021-09-27 13:22:242021-09-27 13:22:26Kohl’s Approach Is The Way Forward For Department Stores
Marketers: if you have not already reread your copy of Aldous Huxley’s, The Doors of Perception, now is the time. The trend of using planted-based psychedelics– that is, mushrooms – is once again a desired experience. That 1960’s “turned on, tuned in” experience of opening one’s inner doors to greater personal perceptiveness and universal understanding […]
https://www.arcature.com/wp-content/uploads/2021/09/gina-sell-R2CiZMAmT14-unsplash.jpg427640Jay Yorkhttps://www.arcature.com/wp-content/uploads/2017/10/logo.pngJay York2021-09-07 13:51:412022-07-19 15:14:30The Pursuit of Perception: The New Dimension of Personalization
Sears’ Twilight Saga: Tracing Sears’ Downfall to Troubling Brand Management Behaviors
/in Articles /by Jay YorkUnless you live in Illinois, you might have missed the news: the last large Sears department store has closed. Twenty minutes west of Chicago’s O’Hare airport, the Sears at Woodfield Mall in Schaumburg, Illinois took its last breath this November: the property will be redeveloped. This is poignant. Chicago, Illinois was where Mr. Sears and […]
Peloton’s Three Marketing Must-Do’s
/in Articles /by Jay YorkApparently, Peloton is losing its shine. Press reports indicate that Peloton’s shares are down as are investors’ hopes. Now that cities and towns are open, why workout from home anymore? Peloton will need to work harder to generate new customers. And, the brand could risk losing some of its current customers. Answers to Peloton’s dilemma […]
Hertz Bets On An Accessible Tomorrow In Which We All Will Win
/in Articles /by Jay YorkThis is surprising news. If any legacy automotive company were to have a clear, concise, inspirational vision about the future it would be Ford Motor Company. Ford Motor Company became successful because its founder, Henry Ford, had an incredible vision. Simply put, Henry Ford saw a future where everyone who makes a car would be […]
Friendly’s Faces the Future
/in Articles /by Jay YorkRecently, Friendly’s, the 80 year old east coast, family-friendly restaurant known for its ice cream creations and flavors, along with signature sandwiches, burgers and other main courses, hired a new advertising agency. The new advertising agency will help Friendly’s transform itself into a modern, fast-casual restaurant that is more in touch with our “on-the-go’ dining behaviors. […]
The Future of Marketing
/in Articles /by Jay YorkMarketing needs a new business purpose. Without a new business purpose, marketing will have no purpose. Instead of a profession, marketing has become a trade: the trade of managing and executing marketing and media tactics. Marketing has fallen in love with the increasing number of communication channel opportunities, social media, entertainment, events, online and so […]
Forget Resilience, The Future of Business Is Accountability
/in Articles /by Jay YorkFor several years, the business press and business books have promoted the idea of resilience. The notion of a resilient enterprise or a resilient brand has been bandied about one of the goals of business management and leadership. Resilience is now beyond a buzzword: it is a critical and desired characteristic. Resilience is important. The […]
Reebok Should Take A Page From Skechers’ Playbook
/in Articles /by Jay YorkAs reported in Bloomberg BusinessWeek, athletic shoe brand Reebok, recently orphaned by Adidas, has a new owner: Authentic Brands Group, Inc. Authentic Brands is known for the rejuvenation of mismanaged, once wonderful brands. One of the questions raised in the press focuses on whether Reebok should revitalize its original brand promise or whether Reebok should […]
Trustworthy Brand Value Is An Imperative
/in Articles /by Jay YorkThe coronavirus pandemic is forcing brands to raise prices. General Mills, Chipotle, P&G and others are planning for or already implemented price increases. With fraught supply chains, climatic distresses and overall uncertainty, brands face hits to profitability as important parts and ingredients are less available. Raising prices can be problematic. If a brand raises its […]
Kohl’s Approach Is The Way Forward For Department Stores
/in Articles /by Jay YorkDepartment stores such as Macy’s, J.C. Penney’s and Saks Fifth Avenue, for example, have faced troubled times over the past few years. Covid-19 did not help. Most department stores are seeking solutions that leverage America’s changing shopping habits such as delivery and pick-up. Amazon is reported to be entering the department store arena. But, how […]
The Pursuit of Perception: The New Dimension of Personalization
/in Articles /by Jay YorkMarketers: if you have not already reread your copy of Aldous Huxley’s, The Doors of Perception, now is the time. The trend of using planted-based psychedelics– that is, mushrooms – is once again a desired experience. That 1960’s “turned on, tuned in” experience of opening one’s inner doors to greater personal perceptiveness and universal understanding […]