From Larry Light’s latest piece in Forbes: We are watching the real time demise of the trust in the Facebook brand. Facebook is in a battle to save the trust in its brand. Lose trust and nothing else matters. Although it would seem to be counterintuitive, it does look as if Facebook is doing everything […]
About Jay York
This author has yet to write their bio.Meanwhile lets just say that we are proud Jay York contributed a whooping 23 entries.
Entries by Jay York
From the piece: “Ford Motors Company is under a microscope these days. James Hackett, CEO, is continually being scrutinized. Wall Street finds his Ford vision and strategy inscrutable. So, in order to make itself clear, last October Ford introduced a new campaign. The message is “Built Ford Proud”. It is a self-praise message highlighting Ford’s […]
Right before Labor Day, Coca-Cola purchased Costa Coffee. If you have been to the UK, other parts of Europe, or Asia, you will understand that Costa Coffee is the second-largest coffee shop chain in the world, just behind Starbucks. In the UK, Costa has 2,500 stores. The brand has 3,800 stores in 32 countries. This […]
“GE is a troubled company. Its financial performance has been dismal. GE is struggling to restore confidence on Wall Street. The GE brand has a valuable heritage. The touchstone of the GE brand is its historic promise of innovation for better living. This is not about going backwards. It is not about reproducing the past. […]
“Both Enterprise and Avis have created options that address a more flexible, adaptable, variable approach to transportation.” says Arcature CEO Larry Light. Read the rest in his Forbes piece “Why Avis And Enterprise Are Beating Car Dealerships To The Future“.
As the FDA is nearly about to address food and beverage labeling this coming summer, how brands can use the term “healthy” may be redefined. Read Larry’s latest Forbes piece to learn Why Your Favorite Healthy Snack May Not Be Healthy?
In his latest Forbes piece, Larry light asks the question “Can the Boeing 737 Max brand reputation be repaired?”. Read his thoughts here: Can The Boeing 737 Max Brand Reputation Be Repaired?
Is the mass middle of the market a marketing death trap or is it a marketing opportunity? Arcature CEO Larry Light explains in his latest piece featured in Forbes. Read it now: Is The Mass Middle Of The Market A Marketing Death Trap?
The phrase “Be a runway, not a control tower” popped up a few of years ago in a Singapore newspaper. The phrase is a great way to put a frequent brand organization occurrence: the resistance to change. For brands to be successful in the ongoing challenge to remain contemporary, the idea is not to oppose […]
Arcature CEO Larry Light has been tapped as the latest Forbes Contributor within their exclusive CMO Network. From his Forbes Contributor Bio: My focus is building brands as the basis for enduring profitable business growth. I have won a variety of marketing awards. In its report on Best Marketers of the Decade, AdWeek reported that […]