Smoothing Out Demand, Wendy’s, Dynamic Pricing And The Price-Beleaguered Customer
If you thought pricing was a sleepy part of your brand-business strategy, time to wake up. Pricing strategy is front-and-center in today’s marketing. Pricing strategy is incredibly, economically impactful. Pricing strategy changes the way customers perceive brand value. Continuous price hikes, reference pricing, price indifference point are altering customer-perceived trust and value. Add dynamic pricing […]