Entries by Jay York

How Burger King, Subway and Starbucks Are Planning to Win in Our Post-Pandemic World

In our post-pandemic world, brands are dealing with changed customer behaviors. Attitudes about and usage of technology leap-frogged decades. How and where we work together is now very different. How we buy foods and beverages has altered dramatically.  For several brands, one of the outcomes from coronavirus is the reinspection and revitalization of their brand […]

Relinquishing The Responsible Innovation Team at Meta

One of a brand’s most important elements is its perception as a responsible entity. This is especially true of a corporate brand. Responsibility is about demonstrating good corporate citizenship. Responsibility must be corporate-wide. Responsibility must be ingrained into the enterprise as a whole and reflected in all thought and action. Every brand should have a […]

Apple: A Powerful, Valuable Brand Makes Money And Opportunity

Building powerful, valuable brands makes money. Building powerful, valuable brands generates opportunities for leverage across customer needs and problems. Building powerful, valuable brands must be the goal of every brand leader. Case in point: Apple. Do you pay attention to the yearly surveys listing the most valuable brands in the world? Do you think it […]

Abundant Rarity and the Omega Swatch MoonSwatch

Recently, a commentator for Financial Times wrote that “luxury is scarcity.” The reporter referred to issues concerning the German wine industry and the German car industry. Apparently, German wines no longer have a cachet. One of the reasons is the expansion of its varietals. Quantity over quality. As for the German automotive manufacturers, Mercedes is […]

Disney+ Is Raising Prices Believing Customers Will Not Care

In its most recent earnings report, Disney, one of America’s most beloved brands, changed its approach to its direct-to-consumer business, that is, its streaming business including Disney+, ESPN and Hulu. Disney+ has never been profitable. It lost $1.1 billion in its fiscal third quarter. In the previous quarter, the loss was $292 million. According to […]

Airbnb And The Power of Localization

In a recent Wall Street Journal interview with Brian Cheskey, CEO and a founder of Airbnb, reporter Preetika Rana discussed the way in which Airbnb survived during the pandemic and is now flourishing. Although there were several financial measures that Airbnb employed to sustain itself during the crisis of Covid lockdowns and quarantines, one of […]

Have you Noticed That Brands Are Here To Make Us Happy

In 2013, Pharrell Williams had a huge hit song called Happy. That song played everywhere. Happiness was all around us. Now, it appears as if we really need to be happy. Having been released from our Covid confinements, we are looking for ways to get happy again. Type in “happiness” for the last month on […]

The Phoenix Brand: Toys “R” Us

Guess what? The iconic world of Geoffrey the Giraffe, Toys “R” Us, is back.  Toys “R” Us is a Phoenix Brand.  A Phoenix Brand is a brand that has been burned to death yet attains new life and rises the next day. The mythology around the Phoenix is that it is a symbol of renewal.  […]

Marketing Under Economic Adversity

In October of 1980, The Conference Board (the business and economics organization focused on corporate governance, HR, business ethics, global corporate citizenship and corporate performance) held a conference titled “Marketing Under Economic Adversity.” The title is apt for today as we are experiencing the highest inflation inn 41 years, at 9.1% in June 2022. We […]