Entries by Jay York

Larry Light In Forbes.com: The Advertising Industry Must Act Now To Help Combat The Coronavirus

From the article: During this very challenging time, where is the coordinated leadership from the advertising industry? The advertising experts know how to effectively capture our attention, and communicate a convincing message? Jonathan Bernstein of Bloomberg Opinion points out that although there have been “… some quality PSAs already” we could use a “… more systematic effort….” […]

Brand Journalism and Trust in the 20’s

Larry Light has released two new pieces on Brand Journalism and Trust that sets the tone for how marketers should be thinking in the new year. Check out each of his posts now: Brand Journalism Is Alive And Well ‘Trust Me’ Advertising Does Not Build Trust. Create A Trust Agenda.

Larry Light In Forbes.com: Can Beyond Meat Be Called Meat?

Fighting about labeling of food and beverage offerings is increasing: Can almond milk be called milk? Can cashews make actual yogurt? Are pretzels really pretzels if made with cauliflower flour? Does a sausage made from pea protein have the right to be called a sausage? Does a peppered deli slice made from soy have the […]