Entries by Jay York

Meta Needs A Plan To Win ASAP

Reading the transcript from Meta’s February 2, 2022 Earnings Call, one can understand why analysts shivered with negativity and why investors shed the enterprise’s stock. The press describes the Earnings Call as a “gloomy” prediction for the upcoming year. Meta indicated less profit, more, stronger, creative competition, Apple’s privacy changes, a slowdown in Meta’s social […]

Welcome to the Age of Me’s: Me and Meta-Me

Horizon Media, the media services agency, just issued a report outlining the latest trends to which brands must respond. Two of these trends, Restivism and Untact, create the platform for one of branding’s biggest challenges. Brands need to market to my physical and virtual shared experiences. Brands must address my simultaneous experiences in the real […]

Brands Need Creativity and Cross-Functional Teams

In a recent marketing report, Deloitte, the multinational professional services network, shared information from its Global Marketing Trends Executive Survey. At the core of the discussion – Building the Intelligent Creative Engine – How unconventional talent strategies connect marketing to the customer – is how to generate and integrate creativity while needing the analytic skills […]

Falling Beyond: Turning Around Bed, Bath & Beyond

Even the best of strategies can take a hit when something unpredictable happens. This is why business leaders must be able to create and implement prearranged, deliberate strategies while being open to and able to evolve when disruptions happen or when crises alter the brand’s landscape. Having strategic dexterity is an imperative. In April of […]

Niche to Normal: Quick Service Chains Address Meatless Meals

Buckets of the Colonel’s chicken-less chicken? Signature Chipotle Bowls with pork-less pork? Yes, these two behemoth quick service restaurant brands are leading the way to meatless. It has been 50 years since the publication of Frances Moore Lappé’s seminal food bible, Diet For a Small Planet. Ms. Lappé’s book was a consciously and conscientiously coherent […]

2021 Has Ended: It Is 2022. Wouldn’t It Be Great If…?

Rather than make a list of 2022 predictions, here are five brand opportunities for brand leaders. Think of this as a list of “Wouldn’t it be great if…” scenarios. Wouldn’t It Be Great if There Were A Brand Offering Accessible Luxury Jewelry Again? According to The Wall Street Journal, Tiffany’s French owner, LVMH, wants to […]

Real Change Requires a Challenger Mindset

It is the end of year 2021.  Time Magazine and Financial Times both selected Elon Musk as person of the year. There is a lot to be said for Mr. Musk’s selection. After all, he changed the automotive category. His vision and impressive focus created a future in which he wins and all other entries […]

Dollar Tree: A Brand Is What You Make It, Not What You Call It

Brands are dynamic. Great brand leadership evolves brands in order for brands to stay relevant and differentiated in the customer’s mind. Just because a brand evolves to deliver its promise in a more relevant, differentiated manner does not mean the brand must change its name.  Pizza Hut sells more than pizza. UPS (United Parcel Service) […]

Peloton’s Three Marketing Must-Do’s

Apparently, Peloton is losing its shine. Press reports indicate that Peloton’s shares are down as are investors’ hopes. Now that cities and towns are open, why workout from home anymore?  Peloton will need to work harder to generate new customers. And, the brand could risk losing some of its current customers.  Answers to Peloton’s dilemma […]