Entries by Jay York

COCA-COLA’S STRATEGIC DEXTERITY

Right before Labor Day, Coca-Cola purchased Costa Coffee. If you have been to the UK, other parts of Europe, or Asia, you will understand that Costa Coffee is the second-largest coffee shop chain in the world, just behind Starbucks. In the UK, Costa has 2,500 stores. The brand has 3,800 stores in 32 countries. This […]

NEW RULE FOR BRAND ORGANIZATIONS

The phrase “Be a runway, not a control tower” popped up a few of years ago in a Singapore newspaper. The phrase is a great way to put a frequent brand organization occurrence: the resistance to change. For brands to be successful in the ongoing challenge to remain contemporary, the idea is not to oppose […]

LARRY LIGHT BECOMES FORBES CMO NETWORK CONTRIBUTOR

Arcature CEO Larry Light has been tapped as the latest Forbes.com Contributor within their exclusive CMO Network. From his Forbes Contributor Bio: My focus is building brands as the basis for enduring profitable business growth. I have won a variety of marketing awards. In its report on Best Marketers of the Decade, AdWeek reported that […]

LEARN FROM THE MISTAKES OF OTHERS

Almost 30 years ago, Peter Senge, a systems scientist and lecturer at MIT’s business school, developed the concept of the learning organization. This idea became a big wave in organizational development and thinking. Basically, a learning organization is a company that enables the learning of its members while continuously transforming. According to Mr. Senge and […]

THE SIX RULES OF BRAND REVITALIZATION: ETSY’S BRAND RECOVERY

Recent news about Etsy indicates that the new leadership under CEO Josh Silverman has implemented a successful brand turnaround. The online crafts seller was in dire straits just a year ago. There was consensus among many that Etsy was doomed, a victim of not only Amazon, but also other direct to customer selling on sites […]