Brands that control all marketing through centralized command and control are committing brand suicide. True the world is becoming more global. However it is also becoming more local and more personal at the same time. The challenge is how to market at the intersection of increased globalization, increased localization and increased personalization. Insisting that the […]
About Jay York
This author has yet to write their bio.Meanwhile lets just say that we are proud Jay York contributed a whooping 51 entries.