Larry Light In Forbes.com: The Advertising Industry Must Act Now To Help Combat The Coronavirus

From the article:

During this very challenging time, where is the coordinated leadership from the advertising industry? The advertising experts know how to effectively capture our attention, and communicate a convincing message? Jonathan Bernstein of Bloomberg Opinion points out that although there have been “… some quality PSAs already” we could use a “… more systematic effort….” We hear from the basketball star Steph Curry who has urged Americans to practice social distancing. Why is it that the best PSA so far has come from Reddit cofounder Alexis Ohanian who bought a billboard in New York City’s Times Square urging people to stay home.

Where is The Ad Council?

Read more in Forbes.

The Death March of McDonalds And Why CMO’s Need A Wake Up Call

Larry Light’s Forbes Column has been lighting up with traffic from his latest pieces with over 19,000 readers of his latest piece on McDonald’s latest woes.

Give his column a visit to read the latest articles on marketing, branding, C-Suite thoughts and more. Read Larry Light’s Column in Forbes.

To Innovate and Generate Market-Winning Brands, Change The Culture

In his latest piece in Forbes, Arcature CEO Larry Light explains why brands must adopt Internal Marketing to create and reinforce a cultural commitment to the new direction. 

Read his latest piece now for some valuable insight and practical tips: The Do’s And Don’ts Of Mindset Change

You can follow Larry Light on Twitter here: @CEOLarryLight


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Photo Credit: pjs2005 from Hampshire, UK

Advertising, Brand Impact And More In Larry Light’s Forbes Column

In Larry Light’s recent Forbes pieces, he takes on the marketing mindset that ignores the true brand impact of advertising as well as the laziness of today’s ad creation.

Marketers Ignore True Brand Impact At Their Peril

Marketers are confusing “clicks and listens” to buying. Marketers seek reliable data on how many people have viewed or heard particular advertising messages. The “view/hear mindset” is captivating for marketers. Clicks feed egos. [Read This Piece]

Lazy Advertising Thinking Is A Deadly Sin

Enterprises that own multiple brands have the opportunity to reach different customers with the same needs and the same customers with different needs over all the stages of their lives. Each of the brands in a brand portfolio has a relevant, differentiated promised experience that receives added trust and authority from the corporate parent. [Read This Piece]

See Larry’s Forbes Column here and follow him on Twitter here.

Larry Light in Forbes.com: Crippling Cultures Can Kill Companies

The CEO of Arcature has some important insight on how your company’s culture can make or break your business. As he says, when there is a conflict between culture and strategy, culture always wins.

Read his latest Forbes piece to learn why. Click here.

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Photo Credit freestocks.org

Larry Light’s Final Forbes.com Piece of 2019 “Advertising As We Know It Is Dead “

In his final piece of 2019, Larry Light makes the case for why advertising as we know it is dead. This piece quickly became Larry’s highest read piece with over 45,521 views. It’s a must read to understand where Advertising is and where it is heading. Read it now.

Larry Light Discusses The Future of Whole Foods in Forbes.com

Could a Whole Foods co-op be in your future? Read Larry Light’s latest piece in Forbes CMO Network for his thoughts on how Amazon could benefit from turning Whole Foods into a truly community-oriented enterprise?

Read Larry’s piece now.

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Photo Credit Jared Preston © Jared Preston / CC BY-SA 3.0

Larry Light In Forbes.com: Can Beyond Meat Be Called Meat?

Fighting about labeling of food and beverage offerings is increasing: Can almond milk be called milk? Can cashews make actual yogurt? Are pretzels really pretzels if made with cauliflower flour? Does a sausage made from pea protein have the right to be called a sausage? Does a peppered deli slice made from soy have the right to be called a deli meat?

Read Larry Light’s take on the matter in his latest Forbes.com piece.

Larry Light’s 3 Latest Pieces In Forbes.com

Larry Light’s Forbes column is teaming with insight and information for Marketers from the entry level to C-Suite Executives.

Here are THREE of his latest pieces including The Two Keys To Barnes & Noble’s Future, The Three Dimensions Of Ease: Too Much Choice Is Hurting Nature Valley, and Dunkin’s New Strategy … Destined For Failure! You can read his entire Forbes column including past articles here.


The Mass Middle of the Market is Muddling its Way Into the Future

The village of Tupper Lake, NY, in the Adirondack Park has a population hovering just under 6000. In the short summer season tourists and second-home owners boost that number. Recently, there has been a seasonal gentrification with the opening of two craft breweries, but it is basically a struggling place to live. Tupper Lake is a small town 130 miles southeast of Montreal, Quebec, and 89 miles south of Cornwall, Ontario. In Tupper Lake, there is a Dollar General, a Save-A-Lot, a Family Dollar, and a Day Wholesale.

Read the rest of Larry Light’s latest LinkedIn piece here.