Larry Light in Forbes: Crippling Cultures Can Kill Companies

The CEO of Arcature has some important insight on how your company’s culture can make or break your business. As he says, when there is a conflict between culture and strategy, culture always wins.

Read his latest Forbes piece to learn why. Click here.

Larry Light’s Final Forbes Piece of 2019 “Advertising As We Know It Is Dead “

In his final piece of 2019, Larry Light makes the case for why advertising as we know it is dead. This piece quickly became Larry’s highest read piece with over 45,521 views. It’s a must read to understand where Advertising is and where it is heading. Read it now.

Larry Light Discusses The Future of Whole Foods in Forbes

Could a Whole Foods co-op be in your future? Read Larry Light’s latest piece in Forbes CMO Network for his thoughts on how Amazon could benefit from turning Whole Foods into a truly community-oriented enterprise?

Read Larry’s piece now.

Larry Light In Forbes: Can Beyond Meat Be Called Meat?

Fighting about labeling of food and beverage offerings is increasing: Can almond milk be called milk? Can cashews make actual yogurt? Are pretzels really pretzels if made with cauliflower flour? Does a sausage made from pea protein have the right to be called a sausage? Does a peppered deli slice made from soy have the right to be called a deli meat?

Read Larry Light’s take on the matter in his latest Forbes piece.

Larry Light in Forbes: Activist Pressures For Demergers Will Hurt AT&T And Others

The financial engineers are at it again. Discussions about financial engineering routinely focus on massive debt accumulation, zero-based budgeting, share buybacks, increased dividends for investors and cost cutting. Now, the spotlight is on spinoffs. It turns out that spinoffs forced by activist investors can be damaging for the corporate brand that is asked to separate – demerger – itself from its assets. 

Read the rest of Larry’s thoughts here.

Larry Light’s Forbes Column Returns

Larry Light’s Forbes column is making waves with insightful pieces on the state of some of the biggest auto brands.

Read his piece What Is The Lincoln Auto Brand?

Or his latest piece The Nissan Brand Message Is ‘Let’s Make A Deal’

Larry Light in Forbes: “Self-Inflicted Marketing Mistakes Contribute To Decline Of Cereal Brands “

People are eating less cereal. Yes, but the problem is more complicated than that.

Read Larry Light’s latest piece in Forbes now!

Can Promotional Gimmicks Save Kraft Heinz? Larry Light Says No In His Latest Forbes Piece

Read why the new CEO has his work cut out for him and promotional gimmicks simply won’t cut the mustard in Larry Light’s latest piece in Forbes. Read it here.

Larry Light in Forbes: “Instagram And WhatsApp Will Not Be Able To Fix Facebook’s Image”

Facebook can’t rely on Instagram and WhatsApp to fix it’s image problem. Read why in Larry Light’s latest piece in Forbes. Click here.

Larry Light asks “Is This Your Grandfather’s Harley-Davidson?” in Forbes

Has Harley-Davidson met its Oldsmobile moment? The venerable motorcycle brand faces the deleterious consequences of demography. On the one hand, Harley continues to be reliant on the defining mood, spirit and discretionary spending of Baby Boomers (think Marlon Brando’s outlaw motorcycle 1953 film, The Wild Ones, Jack Nicholson and Dennis Hopper in the 1969 film Easy Rider, and the hauntingly sad Rolling Stones Altamont concert). Today, many Baby Boomers are aging out of the motorcycle lifestyle.

Is This Your Grandfather’s Harley-Davidson? Forbes.com

Read the rest of Larry Light’s piece now! Click here.