The CEO of Arcature has some important insight on how your company’s culture can make or break your business. As he says, when there is a conflict between culture and strategy, culture always wins.
In his final piece of 2019, Larry Light makes the case for why advertising as we know it is dead. This piece quickly became Larry’s highest read piece with over 45,521 views. It’s a must read to understand where Advertising is and where it is heading. Read it now.
Could a Whole Foods co-op be in your future? Read Larry Light’s latest piece in Forbes CMO Network for his thoughts on how Amazon could benefit from turning Whole Foods into a truly community-oriented enterprise?
Fighting about labeling of food and beverage offerings is increasing: Can almond milk be called milk? Can cashews make actual yogurt? Are pretzels really pretzels if made with cauliflower flour? Does a sausage made from pea protein have the right to be called a sausage? Does a peppered deli slice made from soy have the right to be called a deli meat?
Read Larry Light’s take on the matter in his latest Forbes piece.
The financial engineers are at it again. Discussions about financial engineering routinely focus on massive debt accumulation, zero-based budgeting, share buybacks, increased dividends for investors and cost cutting. Now, the spotlight is on spinoffs. It turns out that spinoffs forced by activist investors can be damaging for the corporate brand that is asked to separate – demerger – itself from its assets.
Read the rest of Larry’s thoughts here.
People are eating less cereal. Yes, but the problem is more complicated than that.
Read Larry Light’s latest piece in Forbes now!
Read why the new CEO has his work cut out for him and promotional gimmicks simply won’t cut the mustard in Larry Light’s latest piece in Forbes. Read it here.
Facebook can’t rely on Instagram and WhatsApp to fix it’s image problem. Read why in Larry Light’s latest piece in Forbes. Click here.
Has Harley-Davidson met its Oldsmobile moment? The venerable motorcycle brand faces the deleterious consequences of demography. On the one hand, Harley continues to be reliant on the defining mood, spirit and discretionary spending of Baby Boomers (think Marlon Brando’s outlaw motorcycle 1953 film, The Wild Ones, Jack Nicholson and Dennis Hopper in the 1969 film Easy Rider, and the hauntingly sad Rolling Stones Altamont concert). Today, many Baby Boomers are aging out of the motorcycle lifestyle.Is This Your Grandfather’s Harley-Davidson? Forbes.com
Read the rest of Larry Light’s piece now! Click here.
- Larry Light in Forbes: Crippling Cultures Can Kill Companies January 13, 2020