Can Promotional Gimmicks Save Kraft Heinz? Larry Light Says No In His Latest Forbes Piece

Read why the new CEO has his work cut out for him and promotional gimmicks simply won’t cut the mustard in Larry Light’s latest piece in Forbes. Read it here.

Larry Light in Forbes: “Instagram And WhatsApp Will Not Be Able To Fix Facebook’s Image”

Facebook can’t rely on Instagram and WhatsApp to fix it’s image problem. Read why in Larry Light’s latest piece in Forbes. Click here.

Larry Light asks “Is This Your Grandfather’s Harley-Davidson?” in Forbes

Has Harley-Davidson met its Oldsmobile moment? The venerable motorcycle brand faces the deleterious consequences of demography. On the one hand, Harley continues to be reliant on the defining mood, spirit and discretionary spending of Baby Boomers (think Marlon Brando’s outlaw motorcycle 1953 film, The Wild Ones, Jack Nicholson and Dennis Hopper in the 1969 film Easy Rider, and the hauntingly sad Rolling Stones Altamont concert). Today, many Baby Boomers are aging out of the motorcycle lifestyle.

Is This Your Grandfather’s Harley-Davidson? Forbes.com

Read the rest of Larry Light’s piece now! Click here.

Larry Light’s 3 Latest Pieces In Forbes

Larry Light’s Forbes column is teaming with insight and information for Marketers from the entry level to C-Suite Executives.

Here are THREE of his latest pieces including The Two Keys To Barnes & Noble’s Future, The Three Dimensions Of Ease: Too Much Choice Is Hurting Nature Valley, and Dunkin’s New Strategy … Destined For Failure! You can read his entire Forbes column including past articles here.


Larry Light: Facebook Is Breaking The Five Basic Principles Of Trust Building

From Larry Light’s latest piece in Forbes:

We are watching the real time demise of the trust in the Facebook brand. Facebook is in a battle to save the trust in its brand. Lose trust and nothing else matters. Although it would seem to be counterintuitive, it does look as if Facebook is doing everything conceivable to destroy its brand trust. Facebook is making trust busting look easy.

Read the rest of his piece here.

Read Larry Light’s Latest Forbes Piece “I’m Ford And I’m Proud”

From the piece: “Ford Motors Company is under a microscope these days. James Hackett, CEO, is continually being scrutinized. Wall Street finds his Ford vision and strategy inscrutable. So, in order to make itself clear, last October Ford introduced a new campaign. The message is “Built Ford Proud”. It is a self-praise message highlighting Ford’s 115-year history of commitment to building great vehicles and communicates Ford’s ambition to lead in the future through smart vehicles for a smart world.”

Read the rest here: I’m Ford And I’m Proud

“Building The GE Brand Can Help Save The GE Business” Says Larry Light in Forbes

“GE is a troubled company. Its financial performance has been dismal. GE is struggling to restore confidence on Wall Street. The GE brand has a valuable heritage. The touchstone of the GE brand is its historic promise of innovation for better living. This is not about going backwards. It is not about reproducing the past. It is about clarifying and re-energizing the GE brand’s heritage in a contemporary, compelling manner.”

Read the rest of Larry Light’s latest piece in Forbes CMO Network!

Larry Light Explains “Why Avis And Enterprise Are Beating Car Dealerships To The Future” In Forbes

“Both Enterprise and Avis have created options that address a more flexible, adaptable, variable approach to transportation.” says Arcature CEO Larry Light. Read the rest in his Forbes piece “Why Avis And Enterprise Are Beating Car Dealerships To The Future“.

Larry Light Points Out “Why Your Favorite Healthy Snack May Not Be Healthy?” In Forbes

As the FDA is nearly about to address food and beverage labeling this coming summer, how brands can use the term “healthy” may be redefined. Read Larry’s latest Forbes piece to learn Why Your Favorite Healthy Snack May Not Be Healthy?

Larry Light Discusses The Boeing 737 Max Brand in Forbes

In his latest Forbes piece, Larry light asks the question “Can the Boeing 737 Max brand reputation be repaired?”.

Read his thoughts here: Can The Boeing 737 Max Brand Reputation Be Repaired?