The Death March of McDonalds And Why CMO’s Need A Wake Up Call

Larry Light’s Forbes Column has been lighting up with traffic from his latest pieces with over 19,000 readers of his latest piece on McDonald’s latest woes.

Give his column a visit to read the latest articles on marketing, branding, C-Suite thoughts and more. Read Larry Light’s Column in Forbes.

To Innovate and Generate Market-Winning Brands, Change The Culture

In his latest piece in Forbes, Arcature CEO Larry Light explains why brands must adopt Internal Marketing to create and reinforce a cultural commitment to the new direction. 

Read his latest piece now for some valuable insight and practical tips: The Do’s And Don’ts Of Mindset Change

You can follow Larry Light on Twitter here: @CEOLarryLight

Advertising, Brand Impact And More In Larry Light’s Forbes Column

In Larry Light’s recent Forbes pieces, he takes on the marketing mindset that ignores the true brand impact of advertising as well as the laziness of today’s ad creation.

Marketers Ignore True Brand Impact At Their Peril

Marketers are confusing “clicks and listens” to buying. Marketers seek reliable data on how many people have viewed or heard particular advertising messages. The “view/hear mindset” is captivating for marketers. Clicks feed egos. [Read This Piece]

Lazy Advertising Thinking Is A Deadly Sin

Enterprises that own multiple brands have the opportunity to reach different customers with the same needs and the same customers with different needs over all the stages of their lives. Each of the brands in a brand portfolio has a relevant, differentiated promised experience that receives added trust and authority from the corporate parent. [Read This Piece]

See Larry’s Forbes Column here and follow him on Twitter here.

Larry Light in Forbes: Crippling Cultures Can Kill Companies

The CEO of Arcature has some important insight on how your company’s culture can make or break your business. As he says, when there is a conflict between culture and strategy, culture always wins.

Read his latest Forbes piece to learn why. Click here.

Larry Light’s Final Forbes Piece of 2019 “Advertising As We Know It Is Dead “

In his final piece of 2019, Larry Light makes the case for why advertising as we know it is dead. This piece quickly became Larry’s highest read piece with over 45,521 views. It’s a must read to understand where Advertising is and where it is heading. Read it now.

Larry Light Discusses The Future of Whole Foods in Forbes

Could a Whole Foods co-op be in your future? Read Larry Light’s latest piece in Forbes CMO Network for his thoughts on how Amazon could benefit from turning Whole Foods into a truly community-oriented enterprise?

Read Larry’s piece now.

Larry Light In Forbes: Can Beyond Meat Be Called Meat?

Fighting about labeling of food and beverage offerings is increasing: Can almond milk be called milk? Can cashews make actual yogurt? Are pretzels really pretzels if made with cauliflower flour? Does a sausage made from pea protein have the right to be called a sausage? Does a peppered deli slice made from soy have the right to be called a deli meat?

Read Larry Light’s take on the matter in his latest Forbes piece.

Larry Light in Forbes: Activist Pressures For Demergers Will Hurt AT&T And Others

The financial engineers are at it again. Discussions about financial engineering routinely focus on massive debt accumulation, zero-based budgeting, share buybacks, increased dividends for investors and cost cutting. Now, the spotlight is on spinoffs. It turns out that spinoffs forced by activist investors can be damaging for the corporate brand that is asked to separate – demerger – itself from its assets. 

Read the rest of Larry’s thoughts here.

Larry Light’s Forbes Column Returns

Larry Light’s Forbes column is making waves with insightful pieces on the state of some of the biggest auto brands.

Read his piece What Is The Lincoln Auto Brand?

Or his latest piece The Nissan Brand Message Is ‘Let’s Make A Deal’

Larry Light in Forbes: “Self-Inflicted Marketing Mistakes Contribute To Decline Of Cereal Brands “

People are eating less cereal. Yes, but the problem is more complicated than that.

Read Larry Light’s latest piece in Forbes now!