Larry Light Guides Marketers Into 2021

2020 was a year of tumultuous changes for consumers and marketers alike. Larry Light uses his column in Forbes CMO Network to be a beacon of light for marketers heading into 2021.

2021: The Year Of The Package

Along with the increase in bags, bottles boxes of takeout and deliveries the focus on sustainable packaging will also increase. Many companies are rethinking packaging. Many enterprises see the writing on the wall. There is too much plastic and non-sustainable packaging on our planet. 

Marketing Advice For 2021—Lessons Of Motown

What should we do to succeed in 2021? The lessons of Motown are great source of good advice. As martha and the Vandellas tell us there is nowhere to run. There is no place to hide. Information has a life of its own. Be open and transparent.

Panera Shows How Brand Extensions Strengthen Brands

Well-managed brand extensions strengthen brands. Panera Grocery is a new brand extension. Panera also introduced another new brand extension. Panera at Home, a packaged retail product line. The common promise behind the Panera brand is making good, clean eating available to all.

The Iconic Reebok Brand Is On The Auction Block

Brands do not have to follow a natural lifecycle. Brands can and do live forever. Unfortunately, Reebok, once a great brand of the 1970s and 1980s is about to be an orphan. The Reebok brand is not dead. It can be revitalized, if properly managed.

Five Actions To Design An MBA Even Elon Musk Could Love

The value of an MBA education has deteriorated over time. Mr. Musk criticized MBA programs for limiting an individual’s ability to think creatively. Many deans immediately defended their programs. Here are five actions to make MBA education relevant in today’s world.

Brand Journalism and Trust in the 20’s

Larry Light has released two new pieces on Brand Journalism and Trust that sets the tone for how marketers should be thinking in the new year.

Check out each of his posts now:

Brand Journalism Is Alive And Well

‘Trust Me’ Advertising Does Not Build Trust. Create A Trust Agenda.

Larry Explains Why “Life’s Good” for LG Signature

Larry Light returns with a fascinating piece on how a inexpensive, poor quality, Korean appliance brand grew into a luxury supplier.

Read now in his latest piece in Forbes.com: LG: From Low Class To High Class