Brand Journalism and Trust in the 20’s

Larry Light has released two new pieces on Brand Journalism and Trust that sets the tone for how marketers should be thinking in the new year.

Check out each of his posts now:

Brand Journalism Is Alive And Well

‘Trust Me’ Advertising Does Not Build Trust. Create A Trust Agenda.

Larry Explains Why “Life’s Good” for LG Signature

Larry Light returns with a fascinating piece on how a inexpensive, poor quality, Korean appliance brand grew into a luxury supplier.

Read now in his latest piece in Forbes: LG: From Low Class To High Class