Larry Light: Facebook Is Breaking The Five Basic Principles Of Trust Building

From Larry Light’s latest piece in Forbes:

We are watching the real time demise of the trust in the Facebook brand. Facebook is in a battle to save the trust in its brand. Lose trust and nothing else matters. Although it would seem to be counterintuitive, it does look as if Facebook is doing everything conceivable to destroy its brand trust. Facebook is making trust busting look easy.

Read the rest of his piece here.