Larry Light’s Forbes Column Roundup

Larry Light’s latest pieces in Forbes have collectively been read by over 54,780 readers. They cover an array of marketing topics including the impacts of Covid-19, Ease of Choice, and more.

See his latest headlines below.

Macy’s And The 100th Anniversary Of The 19th Amendment

At this 100-year anniversary for women’s right to vote, we should be respecting brands that stood up for women, especially working women Macy’s is one of those brands.

Six Rules To Plan Now For The Post-Coronavirus World

When the economy starts up post-coronavirus, many brands will need to be reenergized. How to plan now for post-coronavirus revitalization?

What’s Next For The Whole Foods Market Brand?

Amazon is focused on building Whole Foods Market into a trusted source for organic, healthful, eco-conscious, ethically-sourced offerings with a reputation for quality, leadership, and trust. The singular desire is to build loyalty to Whole Foods Market rather than sharing it with the “365” brand.

In This Complicated Uncertain World Ease Of Choice Wins

Right now, why add more uncertainty to our lives by selecting an unknown or new brand? This is not a time for new brands. It is a good time to build on the strength of brand familiarity and trust.

After The Quarantines, We May All Sell And Buy Used Cars The Carvana Way

Carvana is turning the used car business on its head and in doing so has the potential to utterly change the way car dealers do business. As with Uber, Tesla, Airbnb, Amazon that forced established brands to change, Carvana is causing a sea change in one of the most ubiquitous industries in the US.