Take These Actions Now Or Lose Your New Customers Post-Pandemic Packaged goods food companies are performing beyond expectations. Will this sales lift last into the future? For enduring profitable growth, brands must not only build their quantity of sales but the quality of their sales. Here are four actions to help the fortunate sales lift […]
Arcature CEO Larry Light has recognized some serious implications resulting from the global pandemic and its impact on consumers, from how they work, eat, live and think. Brands, some of which are too big to react effectively, are struggling to keep up with these societal changes. Read some of Larry’s latest pieces in Forbes on […]
Larry Light sheds light on interesting marketing and branding news in his Forbes column on a weekly basis. Below is a roundup of some of his latest insights. Read them now! Old Is New: Erewhon, The Whole Earth Catalog, Loop And Blueland In 1966, a year before the Summer of Love and two years before […]
We’ve rounded up some of Larry Light’s recent contributions to his Forbes column. Read a short blurb below and continue on the the articles to read more. Ford CEO Retires: Unable To Articulate A Clear And Consistent Vision It just took three years. Ford’s CEO Jim Hackett is retiring. In May 2017, Ford hired Jim […]
In Larry’s latest piece in Forbes, Domino’s Six ‘Can-Do’ Actions Lead To Increased Sales, he lays out the 6 critical actions to Domino’s 2020 success. Read his latest thoughts now, here.
Larry Light’s latest pieces in Forbes have collectively been read by over 54,780 readers. They cover an array of marketing topics including the impacts of Covid-19, Ease of Choice, and more. See his latest headlines below. Macy’s And The 100th Anniversary Of The 19th Amendment At this 100-year anniversary for women’s right to vote, we […]
Read the latest from Larry Light’s column on the Forbes CMO Network: Five Phases For Effective Brand Design Brand experiences are not positioned, they are designed. A Brand Design Process has 5 phases, all linked around customer insight and communicated through effective marketing. Think of this process as the circle of brand life. The 8 […]
Arcature CEO Larry Light is using his platform on Forbes CMO Network to lead the discussion on how brands must react accordingly to the Covid19 pandemic and use their platform for good. His three latest pieces are all tied to global pandemic. Read them by clicking the links below: The Advertising Industry Must Act Now […]
From the article: During this very challenging time, where is the coordinated leadership from the advertising industry? The advertising experts know how to effectively capture our attention, and communicate a convincing message? Jonathan Bernstein of Bloomberg Opinion points out that although there have been “… some quality PSAs already” we could use a “… more systematic effort….” […]
Larry Light’s Forbes Column has been lighting up with traffic from his latest pieces with over 19,000 readers of his latest piece on McDonald’s latest woes. Give his column a visit to read the latest articles on marketing, branding, C-Suite thoughts and more. Read Larry Light’s Column in Forbes.
- Forbes Roundup: Brand Insights on Pandemic Impacts & More November 6, 2020