In Larry Light’s recent Forbes pieces, he takes on the marketing mindset that ignores the true brand impact of advertising as well as the laziness of today’s ad creation. Marketers Ignore True Brand Impact At Their Peril Marketers are confusing “clicks and listens” to buying. Marketers seek reliable data on how many people have viewed […]
The CEO of Arcature has some important insight on how your company’s culture can make or break your business. As he says, when there is a conflict between culture and strategy, culture always wins. Read his latest Forbes piece to learn why. Click here.
In his final piece of 2019, Larry Light makes the case for why advertising as we know it is dead. This piece quickly became Larry’s highest read piece with over 45,521 views. It’s a must read to understand where Advertising is and where it is heading. Read it now.
Could a Whole Foods co-op be in your future? Read Larry Light’s latest piece in Forbes CMO Network for his thoughts on how Amazon could benefit from turning Whole Foods into a truly community-oriented enterprise? Read Larry’s piece now.
Fighting about labeling of food and beverage offerings is increasing: Can almond milk be called milk? Can cashews make actual yogurt? Are pretzels really pretzels if made with cauliflower flour? Does a sausage made from pea protein have the right to be called a sausage? Does a peppered deli slice made from soy have the […]
The financial engineers are at it again. Discussions about financial engineering routinely focus on massive debt accumulation, zero-based budgeting, share buybacks, increased dividends for investors and cost cutting. Now, the spotlight is on spinoffs. It turns out that spinoffs forced by activist investors can be damaging for the corporate brand that is asked to separate – […]
Larry Light’s Forbes column is making waves with insightful pieces on the state of some of the biggest auto brands. Read his piece What Is The Lincoln Auto Brand? Or his latest piece The Nissan Brand Message Is ‘Let’s Make A Deal’
People are eating less cereal. Yes, but the problem is more complicated than that. Read Larry Light’s latest piece in Forbes now!
Read why the new CEO has his work cut out for him and promotional gimmicks simply won’t cut the mustard in Larry Light’s latest piece in Forbes. Read it here.
Facebook can’t rely on Instagram and WhatsApp to fix it’s image problem. Read why in Larry Light’s latest piece in Forbes. Click here.