Fighting about labeling of food and beverage offerings is increasing: Can almond milk be called milk? Can cashews make actual yogurt? Are pretzels really pretzels if made with cauliflower flour? Does a sausage made from pea protein have the right to be called a sausage? Does a peppered deli slice made from soy have the […]
The financial engineers are at it again. Discussions about financial engineering routinely focus on massive debt accumulation, zero-based budgeting, share buybacks, increased dividends for investors and cost cutting. Now, the spotlight is on spinoffs. It turns out that spinoffs forced by activist investors can be damaging for the corporate brand that is asked to separate – […]
Larry Light’s Forbes column is making waves with insightful pieces on the state of some of the biggest auto brands. Read his piece What Is The Lincoln Auto Brand? Or his latest piece The Nissan Brand Message Is ‘Let’s Make A Deal’
People are eating less cereal. Yes, but the problem is more complicated than that. Read Larry Light’s latest piece in Forbes now!
Read why the new CEO has his work cut out for him and promotional gimmicks simply won’t cut the mustard in Larry Light’s latest piece in Forbes. Read it here.
Facebook can’t rely on Instagram and WhatsApp to fix it’s image problem. Read why in Larry Light’s latest piece in Forbes. Click here.
Has Harley-Davidson met its Oldsmobile moment? The venerable motorcycle brand faces the deleterious consequences of demography. On the one hand, Harley continues to be reliant on the defining mood, spirit and discretionary spending of Baby Boomers (think Marlon Brando’s outlaw motorcycle 1953 film, The Wild Ones, Jack Nicholson and Dennis Hopper in the 1969 film […]
Larry Light’s Forbes column is teaming with insight and information for Marketers from the entry level to C-Suite Executives. Here are THREE of his latest pieces including The Two Keys To Barnes & Noble’s Future, The Three Dimensions Of Ease: Too Much Choice Is Hurting Nature Valley, and Dunkin’s New Strategy … Destined For Failure! […]
From Larry Light’s latest piece in Forbes: We are watching the real time demise of the trust in the Facebook brand. Facebook is in a battle to save the trust in its brand. Lose trust and nothing else matters. Although it would seem to be counterintuitive, it does look as if Facebook is doing everything […]
From the piece: “Ford Motors Company is under a microscope these days. James Hackett, CEO, is continually being scrutinized. Wall Street finds his Ford vision and strategy inscrutable. So, in order to make itself clear, last October Ford introduced a new campaign. The message is “Built Ford Proud”. It is a self-praise message highlighting Ford’s […]