As the FDA is nearly about to address food and beverage labeling this coming summer, how brands can use the term “healthy” may be redefined. Read Larry’s latest Forbes piece to learn Why Your Favorite Healthy Snack May Not Be Healthy?
In his latest Forbes piece, Larry light asks the question “Can the Boeing 737 Max brand reputation be repaired?”. Read his thoughts here: Can The Boeing 737 Max Brand Reputation Be Repaired?
Is the mass middle of the market a marketing death trap or is it a marketing opportunity? Arcature CEO Larry Light explains in his latest piece featured in Forbes. Read it now: Is The Mass Middle Of The Market A Marketing Death Trap?
Arcature CEO Larry Light has been tapped as the latest Forbes Contributor within their exclusive CMO Network. From his Forbes Contributor Bio: My focus is building brands as the basis for enduring profitable business growth. I have won a variety of marketing awards. In its report on Best Marketers of the Decade, AdWeek reported that […]