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Larry Light Leads the Brand/Covid19 Discussion on Forbes

Arcature CEO Larry Light is using his platform on Forbes CMO Network to lead the discussion on how brands must react accordingly to the Covid19 pandemic and use their platform for good.

His three latest pieces are all tied to global pandemic. Read them by clicking the links below:

The Advertising Industry Must Act Now To Help Combat The Coronavirus

Four Marketing Actions For Navigating In Troubled Times

The Three Dimensions Of Ease Are Crucial For Brand Survival Now

Larry Light In Forbes: The Advertising Industry Must Act Now To Help Combat The Coronavirus

From the article:

During this very challenging time, where is the coordinated leadership from the advertising industry? The advertising experts know how to effectively capture our attention, and communicate a convincing message? Jonathan Bernstein of Bloomberg Opinion points out that although there have been “… some quality PSAs already” we could use a “… more systematic effort….” We hear from the basketball star Steph Curry who has urged Americans to practice social distancing. Why is it that the best PSA so far has come from Reddit cofounder Alexis Ohanian who bought a billboard in New York City’s Times Square urging people to stay home.

Where is The Ad Council?

Read more in Forbes.